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By Aurax Desk | July 29, 2026 | 3 min read
FIFA's proposal to create a commercial entity for the FIFA World Cup and sell a minority stake to private investors has drawn strong opposition from UEFA. European football's governing body says the plan risks prioritising commercial interests over the long-term development of the global game.
UEFA has voiced strong opposition to FIFA's proposal to sell a minority stake in a new World Cup commercial venture.
FIFA is facing mounting criticism after proposing the creation of a new commercial company that would manage the business rights of the FIFA World Cup and other major tournaments, with up to a 20% stake expected to be sold to private investors. The governing body's preferred investment group reportedly includes affiliates of U.S.-based investment firm Sixth Street and a company backed by Jared Kushner, son-in-law of U.S. President Donald Trump. FIFA says the proposal is designed to generate additional revenue to support football development worldwide while retaining majority ownership and control of the competitions. The venture has been valued at an estimated US$20 billion, making it one of the largest commercial projects in international sport.
UEFA has strongly opposed the proposal, arguing that it was presented without meaningful consultation and could fundamentally change the governance of world football. European football officials have warned that introducing private investors into the commercial operation of the World Cup could place greater emphasis on financial returns than on the interests of national associations, clubs, players and supporters. UEFA also questioned whether FIFA had fully explained how decisions would be made within the new company and what safeguards would exist to protect the independence of the sport. Several football executives have called for greater transparency before any agreement is considered.
The proposal comes as FIFA continues expanding the commercial footprint of its competitions, including the enlarged men's World Cup and Club World Cup, in an effort to increase global revenues. FIFA President Gianni Infantino has defended efforts to secure new investment, arguing that additional income would strengthen football development programmes across all six confederations. The disagreement with UEFA highlights growing tensions between football's two most influential governing bodies over the future governance and commercial direction of the sport. Any investment deal would still require approval through FIFA's governing structures before it can proceed.
Sources: Information from The Associated Press, BBC Sport, ESPN, Sky News, Al Jazeera, The Guardian and Guardian Media