FIFA Broadcast Dispute Threatens Access in India, China

FIFA is still working to secure broadcast agreements in India and China ahead of the World Cup, with delays increasing the risk that millions of viewers could face limited access to matches.

In India, negotiations have focused on a proposal from a major media company offering a lower fee than previous expectations. Analysts say the reduced valuation reflects changing viewing habits, with more audiences shifting to digital platforms and advertising revenues becoming less predictable.

Talks in China have also moved slowly, influenced by economic pressures and tighter regulation in the media sector. Industry observers say broadcasters are approaching high-cost sports rights more cautiously, which has complicated efforts to finalize a deal.

Broadcast operations remain central as negotiations continue over World Cup rights.