Puerto Rican music star Bad Bunny has been officially announced as the headliner for the Super Bowl LX halftime show, set to take place in February 2026 at Levi’s Stadium in Santa Clara, California. The decision marks a historic moment for Latin music, as Bad Bunny becomes the first solo reggaeton and Latin trap artist to lead the NFL’s marquee entertainment event.

The announcement was made through a partnership between the National Football League, Roc Nation, and Apple Music, continuing a recent trend of showcasing globally influential performers. Bad Bunny’s inclusion reflects the growing prominence of Latin music in mainstream American culture and entertainment. Known for blending genres and addressing social themes, the artist has built a massive international following through streaming platforms and high-profile performances, including appearances at the Grammy Awards and Coachella.

Bad Bunny’s rise began with independent releases on SoundCloud and evolved into a global career featuring chart-topping albums and collaborations with artists across pop, hip-hop, and reggaeton. His music often incorporates commentary on social justice, Puerto Rican identity, and political issues, though he has not publicly responded to recent criticism surrounding his Super Bowl selection.

Following the announcement, reactions have been mixed. Supporters praised the move as a celebration of cultural diversity and a step toward broader representation in major entertainment platforms. Critics, however, voiced concerns over the artist’s political views and past performances. Among the most prominent responses was a social media post from President Donald Trump, who expressed disapproval of Bad Bunny’s selection and framed it as a political statement. The post drew widespread attention but has not prompted any official response from the artist or event organizers.

The halftime show is expected to draw significant viewership and media coverage, with fans anticipating a performance that blends musical innovation with cultural expression. As preparations continue, the NFL and its partners have emphasized their commitment to showcasing artists who resonate with diverse audiences and reflect the evolving landscape of global entertainment.

Sources: USA Today, Fortune, CNN, Yahoo Entertainment, Revolt